Was initially very disappointed by this hotel.
Service very poor.
Had to wait in lobby for 1 hour as receptionist "had forgotten that we were there", even though for the best part of that hour we were the only customers in the lobby and had been pacing about a bit.
When we did get keys the room was a grey and gold early eighties rat pit, like something from a david lynch film. To sleep in that room would to be to know true fear. It was not the modern interior advertised online and everywhere else.
Asked for an upgrade, got one reasonably enough, but did have to haggle.
Sent back upstairs with the keys to another customer's room. NICE!
Went back down, complained, given another key which did not match up to the room number written in the key fob/ wallet thing.
After a total of 90 minutes we got into our room, was beautiful, everything i had expected.
Did not think that all of the hassle to get into this room was worth it, and proved to be a bad start to our holiday.

I stayed at the Hotel Bloom last week and it was amazing. They are undergoing some refurbishments, so I don't know what it used to be like, maybe that is why there have been some bad reviews. I stayed on the 2nd floor in room 226 (the new part) the room was immaculate, the bed was really comfy and there was a flat screen TV. The bathroom was modern and there were nice toiletries. All of the rooms on the 2nd floor have murals on the walls by different artists and I think that they are planning to do the same to every room in the hotel. The reception staff were friendly and the barman was nice. The breakfast was really lovely. The town centre is only 10 minutes walk away and it is not too noisy.

I have to say I was nervous about this hotel after reading some of the other reviews, but upon check in I was pleasantly surprised. The reception is very polite and helpful, the rooms are clean. I would have liked to have one of the newly remodeled rooms, but the old ones are just fine. The bed is sooooo comfortable (clean sheets). The breakfast (ours was included) was delicious and there was plenty even up to 1030 when the buffet closes. The Botanique Metro stop was very close, maybe a 5 minute walk. They have a parking garage (16 Euro a day), a bit of a tight squeeze but secure. My only complaint is the noise. My room was on the street and the sirens and trolleys run all night.
Overall, I would stay here again.

The hotel is undergoing refurbishment. If you choose to upgrade to a new room you will get a minimalist stark bare white room with dodgy electrics and few comforts - rather like moving into a new build home which the developer 'hasn't quite finished yet' (ha ha!) but at least being new it should be clean, oh and you'll pay a hefty premium on the pre-booked rate as the hotel seems to be deliberately using confusion to increase profit. The old rooms are the worst I've ever seen in forty years of travel and are a joke beyond belief (and truly not a funny one). This hotel should only offer the new rooms to clients and refurbish the rest or they could be finding themselves in the grips of a law suit. Do not book on the web.