Everyone expects something different out of a vacation, and everyone has a different idea of what "Jamaica" is/should be like. I'm going to try to give my best fleshed-out review, but just overall I want to start by saying that I really enjoyed my time at Coyaba. It was relaxing, it was peaceful, and I really liked the small size of the resort. I will admit I had to grow into Coyaba; I had to spend a few days swimming in the warm Caribbean before I could unwind and appreciate the ins-and-outs of the hotel itself.
Now, before the details, a few words on Jamaica. I have been to Jamaica twice, and a very good friend of mine spent a few years on the island after college, so I already knew a lot about the culture. First, IT IS NOT DANGEROUS TO LEAVE YOUR RESORT. This seems to be a myth perpetuated by scared white people and/or the resorts themselves, who are glad to take your money and make sure you have a fine day confined to the hotel! You should act in Jamaica as you would when traveling anywhere else in the United States. No one would walk around some parts of NYC at nighttime--Jamaica is no different. It is perfectly safe to get on a bus or hire a private driver and go explore. Jamaica really, above all else, is about the people who inhabit the island, and to not experience any of that would be unfortunate. All you have to do is begin talking to a taxi driver, one of the hotel staff members, virtually anyone—and they will talk to you. And you can ask anything! (From "What is the true meaning of Rastafarianism?" to "What kind of fish do you catch here?"...people will enjoy talking with you.) Get out and go to Ocho Rios, Negril, etc...go see Dunn's River Falls or the Black River…get a Pattie (a crispy, meat-filled pastry-pocket treat). Jamaicans will hustle you to buy knick-knacks and stuff, but just be firm! They're only trying to sell their goods, you're just trying to have a good time. If those paths intersect, BARTER! You'd be surprised. And Jamaicans don't do anything they don't want to do, so if you offer a price that's too low for them, they'll be up front about it. Another thing about Jamaica: they really do run on a different time schedule. The only thing to do with this is be patient, roll with the punches and try not to get uptight about it. If you want American time, stay at the Ritz Carlton.
So, Coyaba: the food is excellent and the drinks are very good too. Even though their top shelf vodka is "Absolut", the drinks were very tasty. I will agree that both food and drinks are VERY expensive, so consider doing the all-inclusive plan. I believe the upgrade is $115USD, and trust me you will eat/drink at least $200/day in food and drinks easily. It adds up. The drinks are short and the ice melts quickly in Jamaica, so you find yourself going back for more often and the bill gets high. Try to Banana pancakes for sure for breakfast--fantastic! I do wish the continental had been a little more "meatier" (it felt like a Best Western complimentary breakfast instead of a $14 breakfast plate), but the fresh fruit was very nice to have in the mornings, especially the pineapple and papaya. The rooms are very clean, simple (in a Jamaican style), and the beds are comfy. The balconies outside the rooms are a nice place to enjoy breakfast/afternoon drinks, but beware: your "ocean view" room will likely have a palm tree in front of it, as the hotel is only three stories high. Still, it’s hard to go wrong at Coyaba.
This hotel is not for Spring Breakers, and not for hordes of young kids, either. This is for people who want to relax, not for people who expect a Club-Med situation. For Coyaba to work, you have to be easygoing, relaxed, and just happy to be there. The Watersport equipment is in decent shape, but there are not many options (beyond floating pads to lay on, snorkel masks/etc. and a couple of kayaks, in which you cannot go far (you may not leave the sight of the Watersport attendant).
The private beach is modest but very nice...the water is warm, beautiful little shells sweep the sand, and you never need to worry about getting up early to save a lounge chair to sit in (there are plenty of them, plus little tukles to sit under). Most people seem to spend their time by the pool, but I personally love swimming in the Caribbean.
I am in my 20s and had a great time, but I was with an older friend and so was not going for a "Spring Break" experience. I imagine the place is best for younger couples seeking a more quiet, relaxing vacation as well as older couples/groups. There were some young children there, but I don't actually think it’s the best place to bring kids. It's just a little too small and intimate for that kind of energy level.
A quick note about the airplane noise that everyone seems to care about: I did not think the planes flew out as often as every 15 minutes, and even when it did, there was no disruption. On the beach I heard the occasional siren, but nothing huge. I thought the close proximity to the airport was great...because trust me, traveling in Jamaica can be a long and bumpy road (literally). I thought it was fun, too, as I was leaving the island, to look out my window and see Coyaba from above as I flew away (perfectly, too!--how often does that happen?)
I'd go back for sure if I were traveling with a similar group of relaxed people. But if I had children/were looking for party central, I'd go elsewhere.
Finally, the staff is very amenable, and just to echo everyone's comments--the GM, Scott, is in fact wonderful! Everyone at Coyaba will treat you well.
Elegant, satisfying, relaxing. Try Coyaba.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.